New Delhi, India, July 30, 2020 – Adobe, IBM and Red Hat have
formed a strategic partnership to accelerate digital transformation and
strengthen real-time data security for enterprises. The intent of the alliance
is to help companies deliver more personalized experiences across the customer
journey, driving improved engagement, profitability, and loyalty.
As companies undergo their digital transformations and move core
workloads to the cloud, the entire C-suite is facing a re-framing of their
roles to meet customer demands – all while keeping security front and center.
Chief Marketing Officers and Chief Digital Officers – particularly those
working in regulated industries such as banking and healthcare – are finding
that with the emphasis on data-driven marketing, they are now becoming stewards
of critical enterprise and customer information. For these executives, the need
to protect data while delivering meaningful customer experiences is paramount.
The partnership will initially focus on:
• Deployment Flexibility with Hybrid Cloud: Adobe, IBM and Red Hat
aim to enable brands to manage and deliver their content and assets within any
hybrid cloud environment, from multiple public clouds to on-premise data
centers. By certifying and delivering Adobe Experience Manager 6.5, part of
Adobe Experience Cloud, to run on Red Hat OpenShift, the industry’s leading
enterprise open source container platform, IBM will offer clients the
flexibility to host, access and leverage data in the environment of their
choice.
• Adobe Enabled for Financial Services: Adobe joins IBM’s partner
ecosystem as a strategic partner providing CX solutions for the IBM Cloud for
Financial Services. Using the IBM Cloud for Financial Services, IBM will extend
Adobe Experience Manager to professionals in this industry with the aim of
helping them as they meet their security and regulatory requirements when
delivering personalized experiences to their customers.
• Adobe and IBM Services: IBM iX, the business design arm of IBM
Services, will extend their offerings across all of Adobe’s core enterprise
applications. With broader, integrated support for clients across Adobe
Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud, IBM iX will
accelerate how global brands use data to design, implement, and scale
personalized customer experiences to instill trust across every corner of their
business.
As part of the partnership IBM has named Adobe its “Global Partner
for Experience” and will begin adopting Adobe Experience Cloud and its
enterprise applications to transform its own global marketing.
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